What you need to know about Google Web Designer, a primer

Starting and running a business – especially these days when it’s important to have an online presence – is no small feat. It’s no longer just about coming up with and executing a killer business plan and doing what you do best. Once you factor in creating and maintaining a polished website, running ads, and creating social media content, the digital marketing side of the business can quickly become a full-time job in itself.

Tools like Google Web Designer make running the digital side of a business much more streamlined and easy – especially for those who may not be keen on investing thousands in creating assets such as image and video content. The comprehensive platform is free with a laundry list of features ranging from ad creation to easy code development, all designed to make your job as a business owner or brand manager as easy as possible.

Wondering if Google Web Designer is right for your business or skills? Read on to get a better understanding of everything you can do with Google Web Designer and exactly how to use it in your everyday life.

Can I create a website with Google Web Designer?

Yes, you can create a website with Google Web Designer. Although the platform is easier if you have existing design experience, it is not necessary to create a functional and aesthetically pleasing HTML5-based responsive website complete with ad banners using the Google Web Designer tool.

Google Web Designer is an extremely flexible tool for creating websites and works with both Windows and Mac – and even Linux systems. The platform is designed to switch between design and HTML modes that provide much easier visualization of the final result from start to finish, which is especially useful for those who are more visual than analytical.

Note that while Google Web Designer makes designing a website easier, the web design components can get quite complicated for beginners, especially compared to platforms like WordPress or Squarespace. It’s best to have some existing coding language down before you start if you want to ensure your website is fully responsive and error free.

Is Google Web Designer any good?

Google Web Designer offers an amazing number of bells and whistles with extensive features that make designing things like HTML5 ads, images, videos, and other web content accessible to both novice and experienced designers. It is widely considered one of the best tools available on the web, not only because of its extensive offerings, but also because the entire Google Web Designer program is completely free and designed with busy business owners and managers in mind.

The app is user-friendly and easy for beginners to pick up for smaller-scale projects like creating ad images and videos or running HTML5 ad content thanks to its huge library of templates and pre-made designs to choose from. The Google Web Designer tool also helps with printing code for ads, making it easy to play around with the formatting at the HTML level should that interest you.

Google Web Designer makes it easy for business owners to track user actions to trigger custom events based on exactly what or where users land or hover—whether on mobile or desktop. The Google Web Designer toolkit also takes it one step further; offers you a set of specific tools to ensure that the final layout is responsive and visually appealing across different screen sizes for the best possible user experience.

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