The metaverse has the potential to transform the way we work, socialize, party, and even drive—but look at the infrastructure that exists right now, and some would accuse this industry of running before it can even walk.
Many virtual worlds make bold promises about what they plan to achieve in the coming years, but lack a tangible product that people can try out now. Even those that have launched often suffer from poor graphics, a disappointing user experience or a lack of quality content. This is a bigger problem than meets the eye. If a customer’s first impression of a metaverse is one of disappointment or frustration, they probably won’t be in a hurry.
As it stands, many big brands and A-list celebrities are trying to get involved in the metaverse – but the platforms in the market are unable to meet the moment. For a sign of the momentum this industry is enjoying, look no further than MTV’s VMAs, which even had an award category for Best Metaverse Performance. Nominees included Justin Bieber, Ariana Grande, Charli XCX and South Korean pop sensation BTS.
Earlier this year, JPMorgan estimated that the metaverse could be a very lucrative opportunity, generating $1 trillion in annual revenue. Immersive concerts that were once held in major cities could take place in a fan’s home, without a concert ever being sold out. Amazing virtual offices can take working from home to the next level. And we’re already seeing how top sportswear brands are making a fortune selling rare digital sneakers.
For such lofty predictions to become a reality, metaverse worlds must take into account the daily lives of the consumers they are meant to serve—and deliver the “wow factor.” They must provide an engaging experience that makes being online feel dynamic and alive. This will create a loop that provides growth. Greater user numbers will encourage more businesses to build in the area, and their arrival will in turn attract even more users.
Creates an unforgettable experience
Metropolis World is a project fighting to ensure that the metaverse industry lives up to its full potential. The virtual landscape boasts stunning art, a marketplace that bridges the digital and the physical, and a packed itinerary of curated programming and events. A self-sufficient community prides itself on building a unique ecosystem for each city, while gamification and quality content make exploring this platform a joy.
The project told Cointelegraph: “We are different from other metaverse worlds that are theoretical with poor user experiences and low-quality content. Instead, we offer an engaging environment that makes the online experience feel dynamic and alive. We are about creating a compelling ecosystem that people want to explore from the ground up.”
To make this happen, Metropolis World has raised more than $1 million from high-profile investors – with a roster of founding citizens representing the who’s who of the industry. Steve Aoki, Dillon Francis, Meltem Demirors, 3LAU are just some of those already involved. And what’s more, a partnership with the Flare Network provides interoperability.
An immersive site and debut city have been lovingly built – and looking ahead, Metropolis World is determined to ensure that the remaining five cities in the ecosystem are constructed to the same standard using the Unreal Engine. Dynamic avatars will also be rolling out to users – meaning it’s never been easier to move between your URL and your IRL self.
Why metaverses matter
The early days of the internet were a magical place. Large, centralized social networks were nowhere to be seen – meaning many users had their very own corner of the web. Countless forums for every imaginable hobby and interest appeared. Whether you wanted to learn more about railways in the early 1900s, or debate which songs were the best on David Bowie’s albums, there was always a place where you could be yourself – and meet like-minded people.
Done right, the metaverse has the potential to recreate this particular era—allowing us to celebrate our identities, pursue our passions, and take back control of our data. Virtual worlds can give us the opportunity to get creative, build special things and experience cultural events we could once only dream of. There was a time when our geography meant we were excluded from seeing amazing exhibitions and concerts, but the metaverse removes these limitations once and for all. Thousands of miles away from your favorite band? It doesn’t matter anymore.
Metropolis World says the order of the day is substance and style – a metaverse done right. And their vision is irresistible. Imagine crossing a suspension bridge over two towers and watching a live show in an outdoor concert hall, before wandering to your favorite book club.
In the months and years to come, the metaverse promises to transform the way we live our lives—giving us possibilities we could only once dream of. But there is work to be done before we get there.
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