SPFL review sets up ‘action plan’ to boost revenue to £50m | Football news

An independent review of the Scottish Professional Football League (SPFL) has drawn up an action plan to increase revenue to £50m.

Aberdeen, Dundee, Dundee United, Hearts and Hibernian commissioned Deloitte Sports Business Group to complete a “critical and transparent” review of the governing body in 2021.

Following the report, an “innovation and strategy group” in the SPFL has been working to explore how the findings of the review can be achieved.

The aim is to increase the distributable income of Scottish clubs from £28.4m to £50m by 2029.

Representatives from Aberdeen, Celtic, Hearts, Hibs and Rangers developed a five-year plan to implement the recommendations with the proposals receiving “overwhelming support” from all 12 Scottish Premier League clubs.

It is said that the purpose is a “transformation of the SPFL from a largely administrative function to a more robust and dynamic commercial structure”.

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There are also plans to develop the women’s game in Scotland

The league body has previously been accused of failing to deliver satisfactory broadcasting and sponsorship deals, and the new proposals say maximizing TV contracts and commercial partnerships will be a “strategic priority”.

Other aims are to enhance the brand of Scottish football at home and abroad, develop the women’s game and improve the quality of youth competitions to help young players develop to elite level.

EDINBURGH, SCOTLAND - SEPTEMBER 22: Hibs Executive Chairman..Ron..Gordon at Easter Road during a stadium refresh during a Hibernian photocall at Easter Road on September 22, 2021, in Edinburgh, Scotland.  (Photo by Mark Scates/SNS Group)
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Hibs chairman Ron Gordon was part of the group that commissioned the study

On behalf of the five clubs, Hibs chairman Ron Gordon said: “We are very excited about this strategic action plan which sets a new tone and direction for the SPFL and the game in Scotland.

“The proposed strategic building blocks are designed to grow our clubs, the SPFL and the men’s and women’s game at all levels.

“A more extensive and comprehensive broadcast partnership, a focused and robust commercial structure and team, an investment and commitment to the growth of the women’s game, and the development of our young men’s players are all essential to achieving our ambitious £50m revenue target.

“Football is Scotland’s passion – we have a dynamic and exciting league with historic clubs and passionate fans. The image and brand of the SPFL should reflect and celebrate the many positive things that our clubs and leagues bring to our communities across the country.”

GLASGOW, SCOTLAND - OCTOBER 09: SPFL manager Neil Doncaster during a FIFA World Cup qualifier between Scotland and Israel at Hampden Park on October 9, 2021 in Glasgow, Scotland.  (Photo: Craig Foy / SNS Group)
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SPFL chief Neil Doncaster has thanked the clubs for the review

SPFL chief executive Neil Doncaster added: “I would like to thank Aberdeen, Celtic, Dundee, Dundee United, Hearts, Hibernian and Rangers for their constructive approach and their investment of time, money and expertise in this project, which will underpin the league’s strategy. during the coming years.

“Their valuable work will undoubtedly enable the league to bring in additional commercial revenue for the benefit of all 42 SPFL member clubs and for Scottish football as a whole. It is an exciting time for the game.”

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