Players want fun, not a party for tokens – Animoca’s subsidiary

Blockchain-based games need to spend more time actually being “fun to play” rather than developing flashy tokenomics, an Animoca Brand-owned blockchain game developer told Cointelegraph.

Speaking to Cointelegraph on the first day of the 2022 Tokyo Games Show, Luke Sillay, the lead community manager at Australian-based game developer Blowfish Studios, said that too many blockchain games have focused on in-game rewards and tokenomics rather than gameplay. .

“You can tell from a lot of other blockchain games that they’re not actually fun to play. Like, yes, you have the potential to earn a significant amount of token and you get a good return on investment most of the time. But in general, they’re not so funny, right?”

Sillay said that, in general, many of these games have simplistic game modes that are built around earnings, rather than pure enjoyment, and thus have failed to capture the attention of traditional players so far.

According to data from DappRadar, the most popular blockchain games in terms of active users in the last 30 days are Gameta, Alien Worlds and Solitaire Blitz with one million, 814,000 and 652,760 users respectively. The numbers show significant interest in the games, but pale in comparison to popular traditional games.

Sillay said that games should first and foremost be “fun to play” and attractive to look at, saying:

“Our thinking is that if it’s fun to play and it’s attractive to look at, people will play it.”

Blowfish Studios is an Australian video game developer that was acquired by Animoca Brands for around $6.6 million in July 2021. As part of the acquisition, Animoca has guided Blowfish from Web2 to Web3 games, with the NFT game Phantom Galaxies (currently in Beta) as the company’s main focus.

Tokyo Games Show 2022

When asked what type of games would work best with NFTs and P2E integration, Sillay highlighted free-to-play giants like Riot’s League of Legends and Epic Games’ Fortnite that already have internal markets built into them.

He noted that these types of games generally attract die-hard fans because they are fun to play, and continually update and improve the experience over time. This leads to people playing for several years and willingly spending money to buy products such as new character skins.

“Say like League of Legends and Fortnite with your skins and things like that […] If you can play and enjoy something for a very long time, you know, and then you drop it, in a year or two, you don’t really have much to show for it. But if you do it with blockchain, you can potentially sell all the assets you’ve earned, he said.

Sillay went on to note that there are some barriers to entry into blockchain gaming that may put some people off it, and that if the onboarding process can be ironed out, this could attract new users.

“It’s a very daunting thing trying to learn about this brand new technology, creating a wallet, etc., and there are so many words in blockchain that mean completely different things,” he said.

Sega Booth: Tokyo Games Show

Phantom Galaxies is an open world mecha robot shooter that is expected to have an official Early Access launch in the fourth quarter of 2022. The NFTs in the game have already seen a high level of demand, with more than 517,000 owners of the Origin Collection according to OpenSea . The project also closed a private NFT sale in May that raised an estimated $19.3 million.

Related: Animoca confirms $110 million round led by Temasek, plans new acquisitions

At this stage, Phantom Galaxies only requires one NFT to get started, making it a relatively easy process to get involved.

“Then the rest is actually right now just like a traditional game,” Sillay said.