Danish jeweler Pandora is launching its lab-created Pandora Brilliance diamond collection in the US and Canada on August 25, after a successful pilot in UK last year.
The lab-created diamond collection is part of the company’s aim to transform the diamond jewelery market with more affordable products, while “significantly reducing CO2 emissions” after the jewelery brand stopped using mined diamonds last year.
Pandora CEO Alexander Lacik said in a statement: “The future of luxury is here today. Lab-created diamonds are as beautiful as mined diamonds, but accessible to more people and with lower carbon emissions. We are proud to expand the diamond market and offer innovative jewelry that sets a new standard for how the industry can reduce its impact on the planet.”
The 33-piece Pandora Brilliance collection features rings, bangles, necklaces and earrings, each featuring a single, VS+ clarity lab-created diamond set in sterling silver, solid 14K yellow gold or solid 14K white gold. The collection will use diamonds grown in the United States with 100 percent renewable energy. The diamonds will have a carbon footprint of just 8.17 kilograms of CO2e per carat, which is five percent of a mined diamond.
Pandora aims for US growth with lab-grown diamond jewelry collection
Pandora states that lab-created diamonds are identical to mined diamonds and have the same optical, chemical, thermal and physical properties and are graded according to the same standards known as the 4Cs – cut, colour, clarity and carat.
The jewelry brand notes that if all diamonds were mined with the same low carbon footprint as Pandora’s lab-created diamonds, it would save more than 6 million tons of CO2e annually.
The collection is also the first to be made entirely from recycled silver and gold, as part of Pandora’s commitment to reducing the climate impact of its jewellery, following the announcement that it plans to phase out mined metals by 2025.
The jeweler said greenhouse gas emissions from the collection’s entry-priced silver ring with a 0.15-carat lab-created diamond costing US$300 are down to 2.7 kilograms of CO2e, which is equal to “the average emission of a T-shirt”. While the flagship one-carat lab-created diamond set in a 14-carat solid gold ring, which retails for US$1,950, has a footprint of 10.4 kilograms of CO2e, which it adds is “less than the average emissions of a pair of jeans”.
Brilliance marks the first collection under the new Diamonds by Pandora category as the jeweler targets growth in the US, the world’s largest market for diamond jewellery. Currently, the global diamond jewelry market is estimated at US$84 billion and is expected to continue to grow.
The Pandora Brilliance collection will be available for purchase starting August 25 in 269 Pandora stores in the United States and Canada and on pandora.net. Prices start from US$300 and each stone ranges from 0.15 to one carat.