How to find the right technology for growth in change

How to find the right technology for growth in change

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It is estimated that the average enterprise-level organization uses over 75 technical tools on average. It’s clear that organizations recognize the potential this can have for their growth – even if they’re getting a little overzealous about adopting it.

If you’re still not sure how today’s options can impact your business for the better, understanding some of their key use cases can help you recognize their potential.

Improves productivity

One of the most obvious ways companies use technology to drive growth is through automation. These tools take over both the mundane and essential tasks that don’t require much thought or insight from your team. They give employees more time to focus on higher-level activities, while reducing the risk of human error that can creep in when performing a low-level, repeatable task.

For example, research shows that using marketing automation tools can increase sales productivity by 14.5 percent while reducing overhead by 12.2 percent. Marketing this software helps increase leads by enabling marketing professionals to better recognize qualified leads and help them improve their nurturing process.

Automation can help with other tasks that are not so directly customer-facing. From processing invoices, or time off requests, to synchronizing scheduling to setting up meetings, it can take care of countless “behind the scenes” tasks that streamline your work and promote productivity.

“[This leads to] not simply removing workers from the equation, as has been wrongly suggested in the past, but to help workers by transferring the ‘boring’ aspects of their work to technology, leaving them in a place where they can concentrate on more important tasks.” writer, Darryl Seland, for Quality magazine. “It’s a far cry from the idea of ​​pushing a button and letting machines do all the work, although advances in technology can make it seem that way.”

Related: How to use automation (and avoid the pitfalls) as an entrepreneur

Improvement of customer service

Positive brand interactions can make all the difference in building lasting loyalty. Research from Microsoft shows that 69 percent of consumers feel that customer service is essential to ensure brand loyalty.

As a blog post from Envision Consulting further explains, “It is becoming more and more common for businesses to have online chat features on their websites, allowing potential customers to speak with a representative directly. The interactive nature of online chat can help customers get their questions or concerns resolved much faster.”

The right technology can also result in more personalized experiences that make consumers more likely to buy in the first place. Tracking user interactions on your website can provide insight into purchases a customer is considering. This can then be used for email or social media campaigns that are more directly targeted to a user’s interests and behaviour.

Better data means better decision making

Without good information to back up your decision making, you could be taking your business down the wrong path.

Once again, technology can drive growth – this time by helping managers make data-driven decisions. Not only do technical resources help collect and aggregate data, but many tools also provide analytical insights based on this information to help you make decisions.

In particular, in a PwC survey of over 1,000 senior executives, it was found that organizations that are “highly data-driven” were three times as likely to experience major improvements in their decision-making processes compared to their less data-driven counterparts. Quality research can help you become more proactive in implementing necessary changes and have greater confidence that you are taking the right action.

Technical tools that collect and analyze data can also help break down the information silos that often appear in larger businesses. This gives your entire team a more complete overview, while enabling stronger collaboration across departments. When everyone has access to information that can help them do their jobs better, you’ll ultimately be more productive and deliver better customer experiences.

Related: Good decisions require good data

The time is now

A recent poll of 2,000 US adults via Propel Software found that inconsistent product information was the number one deal-breaker for consumers to “break up” with a brand they use.

There is no doubt that the right combination of tools can make your operation significantly more efficient. Even activities that don’t seem to contribute directly to your bottom line can bring growth by helping you become more productive and better able to meet the needs of your customers.

By evaluating your needs and the options available, you can find tools to help you take your business to the next level—and achieve the massive growth you’ve been hoping to achieve.

Related: Why a community-first approach to Web3 marketing works best

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