Ferragamo and Boss return to the Milan Fashion Week schedule among notable debuts

Ahead of the upcoming Milan Fashion Week, scheduled for September 20-26, the Camera Nazionale della Moda Italiana (CNMI) has released further details on what to expect from the event, revealing a schedule of 68 fashion shows, 104 physical presentations and 30 events.

A number of well-known brands will return to Milan for the season, including Salvatore Ferragamo, Boss, Antonio Marras, Vivetta, Anteprima and Moncler, which will be celebrating its 70th anniversary.

In addition, the event will also see a selection of catwalk debuts, with the likes of Swiss Brand Bally, the Stella Jean/WAMI Project and English designer Matty Bovan joining the schedule. Other debuts will be presented on September 26, a day dedicated to digital fashion shows, including Mmusomaxwell, Durazzi Milano and Viviers.

A handful of Milan regulars will take a presentation setting for this season, such as Weekend Max Mara who will present with Lily Aldrige and Max &Co with Duro Olowu.

Various events around the city will be open to the public, including Diesel’s fashion show, which requires online registration, and Anteprima’s show, which will take place in the Area Civica in Parco Sempione to celebrate the brand’s 30th anniversary.

Diesel’s show will be public, Moncler celebrates anniversary

A number of initiatives supporting emerging designers will also be launched during the week, including the Milan Moda Graduate show, on September 20, where eight students will showcase their collections in front of a jury that will award a winner at the end of the event.

Milan’s fashion center returns to the schedule with a series of events scattered around the city. At the ADI Design Museum, a space open to the public will be home to a series of catwalk shows, while at the Senato Hotel Milano, new designers, such as Gentile Catone, Joy Meribe and Apnoea, will show their collections. Other projects hosted by the hub include CNMI’s collaboration with Black Lives Matter, In Italian Fashion-Collective and We are Made in Italy.

The hub will also run the Hope Fashion Ukraine project, scheduled for September 25, showcasing an initiative that aims to give international visibility to Ukrainian creatives. As part of the event, 13 designers from the country will show 15 pieces that they believe show the potential of the fashion industry.

To round off the week, CNMI will host the Sustainable Fashion Awards in collaboration with the Ethical Fashion Initiative (EFI) at the United Nations. Now in its fifth edition, the event will bring together members of the fashion industry to celebrate various projects dedicated to sustainability, each selected by a jury chaired by Ellen MacArthur, founder of the Ellen MacArthur Foundation.

“This season we are once again proud to present a program full of activities and with a large international scope,” Carlo Capasa, president of the CNMI, said in a release. “Interest in Milan Fashion Week is growing all the time, and this is reflected in the diversity of the projects we are about to arrange. We are aware of the uncertainty that the global social and economic scene presents, and it is precisely in these times that fashion is called upon to deliver a message of confidence and positivity.”

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