EVGA, Big Graphics Card Maker, Has Messy Breakup With Nvidia

A lone EVGA GPU sits on an otherwise empty store shelf.

Times have been tough.
Picture: Kotaku / San Francisco Chronicle / Hearst Newspapers (Getty Images)

And now for something that no one saw coming: EVGA, one of the most prominent third-party PC graphics card manufacturers, and a favorite brand among PC gamers for quality parts and reliable warranties backed by solid customer service, is ending its long-standing relationship with Nvidia. Also, the company reportedly said it won’t pursue partnerships with rival silicon giants like AMD or Intel either. It seems like EVGA is only done with GPUs.

Kotaku have contacted EVGA for comment.

News of EVGA’s seemingly sudden decision to stop producing GPUs broke via the popular YouTubers GamersNexus and Jayztwocents. Personalities from both channels say they were invited to a private meeting with EVGA employees, including CEO Andrew Han. In the meeting, EVGA is said to have presented its desire and intention to break away from Nvidia, citing several frustrations with the partnership.

Those sore spots mostly concern what Han describes as Nvidia’s reluctance to share important information about its products with partners before that same information is made available to the public, often on stage at a press conference; that they believe Nvidia is undercutting partners like EVGA by selling its own “Founders’ Edition” cards at a lower price; and a feeling among partners that Nvidia does not value their protection.

GamersNexus has a very thorough overview of the meeting and this news his video.

GamersNexus

EVGA’s top management made its decision to break away from Nvidia in April, but kept the decision strictly confidential. Although EVGA, a company so often known and appreciated for great GPUs and reliable customer service, is exiting the GPU market, the company reportedly intends to stay in business. However, it will not be extended to new product categories, GamersNexus reports. And although the company makes and sells other PC components such as motherboards, cases and power supplies, the loss of the GPU side of the business is likely to pose challenges for its 280 worldwide employees.

GamersNexus‘ Steve Burke reports that EVGA wants to reallocate employees to different projects to keep everyone employed. The company laid off 20 percent of its Taiwan employees earlier this year, and now several people whose jobs revolve solely around GPU manufacturing and development don’t have an obvious job to do.

While EVGA will continue to sell cards in the RTX 30 series, it expects to run out of stock by the end of the year, and will hang on to additional inventory to service warranties and repairs. EVGA promises to honor warranties for existing customers of these cards.

Today is a bittersweet day for PC gamers as EVGA’s presence in the GPU arena will be sorely missed. On the flip side, the crypto mining craze that has plagued the industry by buying up countless cards for mining rigs appears to be coming to an end. The prominent crypto Ethereum has finally, finally moved away from the GPU-hungry “proof of work” algorithms that contributed to the virtual decimation of available GPU stock over the past two years. As you’ve probably noticed, GPUs are once again available for purchase and prices have finally started to come back down to earth. With the Ethereum switch, hopefully that trend will only accelerate.

Leave a Reply

Your email address will not be published.