Eddie Hearn Defends  Canelo Vs.  Golovkin III Pay-Per-Prize

Eddie Hearn Defends $85 Canelo Vs. Golovkin III Pay-Per-Prize

Of Robert Segal: Eddie Hearn says the $85 pay-per-view for this Saturday’s trilogy between Canelo Alvarez and Gennadiy Golovkin on DAZN is justified because it’s the biggest fight in boxing.

For some fans, it’s hard for them to get excited about paying $85 for a fight with Canelo (57-2-2, 39 KOs) after losses to Dmitry Bivol and Golovkin looking old and weak against Ryota Murata.

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American fans have grumbled about the price tag for the Canelo-Golovkin III fight, as they don’t feel it’s worth paying that much for an outdated contest that has passed its sell-by date.

Interestingly, Hearn predicts one million pay-per-view buys for Canelo-Golovkin III. You can’t fault Hearn for being optimistic, but it would be surprising if the buy rate is anywhere near that number. Even if the price was a more manageable $60, bringing in one million purchases is a tall order.

People would rather pay to see Canelo fight Jermall Charlo or David Benavidez on pay-per-view than 40-year-old Golovkin.

Golovkin has fought only a handful of times in the past four years against weak opposition, and his popularity has arguably declined.

Some would say that the huge fan base that Golovkin once had disappeared because of the way he stopped fighting elite opposition after his loss to Canelo in 2018.

“The media commitment has been huge this week, and it’s head to head. They are ready to fight and give us one of the biggest fights of our generation,” Eddie Hearn told iFL TV about Canelo Alvarez and Gennadiy Golovkin.

“I think he will compete on Saturday night and it will be a very close game. It is already being tracked for huge [pay-per-view] number. The undercard is amazing. We have the undercard tomorrow.

Hearn defends the $85 PPV price

“Wait until you see the scenes outside T-Mobile. I’m sure they’ll come together one last time. There will be huge numbers on Saturday. No one can ever deny Canelo-GGG is a pay-per-view fight.

“There has been pay-per-view before, and over a million purchases have been made both times. It is the biggest fight in boxing. What I’m talking about is people continuing to put on 60, 70 and 80 pound pay-per-view events.

“I’m talking about Ruiz against Ortiz. I’m talking about Ruiz vs. Arreola or Ortiz vs. Charles Martin. These types of pay-per-view events are $50, $60, $70, and I don’t think that’s right.

“You’re going to get fights like Canelo-Golovkin, which are outstanding pay-per-view events, and that’s not going to change.

“Don’t forget, he has split 24 rounds with Canelo Alvarez. He knows how to fight him. It’s not like he goes in there, ‘Is he good enough to compete?’ We know he can compete.

“The rivalry is probably the best rivalry in boxing of this generation and they will go and do it all again on Saturday night.

“They start where they left off in the 12th round of #2 and I think Canelo Alvarez will stand up all night and so will Gennadiy Golovkin. I think they will have an absolute war.

“I don’t see it going 12 rounds this time, but I could be wrong because they both have granite chins. “It’s going to be a brilliant fight,” Hearn said.

Canelo & GGG low key

“I wonder if they tried to keep a lid on it today, especially because I feel like Gennadiy Golovkin wants Canelo to lose his emotions in this fight,” Hearn said of the peaceful final press conference today. “He wants him to be ruthless and I think he wants to be ruthless.

“I think he’s going to take chances in this fight, but at the same time you can’t be too ruthless against Gennadiy Golovkin. The way he boxed in the second fight was a surprise to everyone, quite frankly.

“I think he will fight in the same way and that is why we will have a fantastic fight. I don’t think the number of pay-per-view buys you make necessarily dictates the scorecards. Of course, when you have an entire arena cheering for you, it can in a tight round.

“That’s the home and away advantage when it comes to bringing fighters to your backyard. Ultimately, both fights were very, very close. I had Canelo Alvarez win the second fight. The first fight was very close. I had a draw.

“You can easily make a case for Gennadiy Golovkin in that fight and Canelo Alvarez. But it was a very close match. I thought the fight that Canelo Alvarez boxed in the second fight was outstanding.

“Nobody expected him to fight like that. That’s how you score a game. I think this match is going to be very close. I think up to 168 pounds is really going to suit Gennadiy Golovkin,” Hearn said.

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