Celsius Network asked customers to “Unbank Yourself” — then went bankrupt, leaving users’ deposits in the balance — and now Krissy Machinsky, the wife of Celsius CEO and founder Alex Mashinsky, is selling T-shirts that say “Unbankrupt Yourself.”
Actor Ben McKenzie, who played Ryan Atwood on “The OC” (and now a cryptocurrency critic and soon-to-be co-author of an investigative book), pointed out the T-shirts on Twitter.
Krissy Mashinsky, whose husband Alex is CEO of Celsius, the bankrupt crypto-lending firm whose slogan was “Unbank Yourself,” is selling a new t-shirt. Ht @MikeBurgersburg https://t.co/wnmXwXNaFF
— Ben McKenzie (@ben_mckenzie) 8 September 2022
The shirts are sold on the e-commerce site usastrong.IO, which Krissy Mashinsky founded.
It’s unclear when the t-shirt went on sale, or where the proceeds will go, but the company tweeted about at least one version of it (it comes in black, white and gray) on September 7.
Unbankrupt Yourself T-Shirt – Black https://t.co/quA7xZDYBJ
— usastrong.IO (@usastrongIO) 7 September 2022
It is also unclear who manufactures the product, as the e-commerce site sells from a number of sellers.
However, the Usastrong.IO account quoted McKenzie’s tweet saying, “Thank you for promoting the t-shirt. We have been able to increase TShirt production in Texas and add more jobs because of your press.”
— usastrong.IO (@usastrongIO) 10 September 2022
Mashinsky has a history of defending the company (and himself) on Twitter.
Celsius had a wild ride. It offered a highly desirable, high APY for users to store crypto. But it was a “Ponzi scheme” according to one lawsuit, halting user withdrawals in June and filing for Chapter 11 bankruptcy in July. It is also unlikely that customers will get their money back.
People have said they lost retirement savings, financial livelihoods and mental well-being because of the freeze, according to CNBC.
This t-shirt “poured salt in the wound,” wrote one Reddit user.
“If this was from someone other than Krissy, I might appreciate it,” they wrote. “From her position [it] is next level insulting,” they said.
The shirt was roasted on Twitter.
— Kanu He/Him/His (@Kanuchn) 16 September 2022
Imagine bankrupting people and selling this https://t.co/AeiPF3QIum
— Shawn E (@shawn_elbaz) 15 September 2022
A crypto influencer and founder, Simon Dixon, referenced the T-shirts, and Mashinsky quote-tweeted, asking if the person had ever met him and why she was brought into the situation.
Let’s ask @SimonDixonTwitt goal:
1. Have we met in person?
2. Who specifically first introduced you to @CelsiusNetwork , what was the specific date? who was there as a witness?
3. Have you tagged me in a tweet before the last 2 months?
4. Y ru involving me? https://t.co/LcexH3eMzK
— krissy (@KrissyMashinsky) 15 September 2022
Mashinsky founded usastrong.IO in 2020, according to Linkedin.
The company did not respond Contractor request for comment. Krissy Mashinsky did not respond to DMs on Instagram and LinkedIn.
“We are all united in the effort to bankrupt ourselves,” says the product description of the T-shirt.