Celsius CEO’s wife sells “Unbankrupt Yourself” T-shirts

Celsius Network asked customers to “Unbank Yourself” — then went bankrupt, leaving users’ deposits in the balance — and now Krissy Machinsky, the wife of Celsius CEO and founder Alex Mashinsky, is selling T-shirts that say “Unbankrupt Yourself.”

Actor Ben McKenzie, who played Ryan Atwood on “The OC” (and now a cryptocurrency critic and soon-to-be co-author of an investigative book), pointed out the T-shirts on Twitter.

The shirts are sold on the e-commerce site usastrong.IO, which Krissy Mashinsky founded.

It’s unclear when the t-shirt went on sale, or where the proceeds will go, but the company tweeted about at least one version of it (it comes in black, white and gray) on September 7.

It is also unclear who manufactures the product, as the e-commerce site sells from a number of sellers.

However, the Usastrong.IO account quoted McKenzie’s tweet saying, “Thank you for promoting the t-shirt. We have been able to increase TShirt production in Texas and add more jobs because of your press.”

Mashinsky has a history of defending the company (and himself) on Twitter.

Celsius had a wild ride. It offered a highly desirable, high APY for users to store crypto. But it was a “Ponzi scheme” according to one lawsuit, halting user withdrawals in June and filing for Chapter 11 bankruptcy in July. It is also unlikely that customers will get their money back.

People have said they lost retirement savings, financial livelihoods and mental well-being because of the freeze, according to CNBC.

This t-shirt “poured salt in the wound,” wrote one Reddit user.

“If this was from someone other than Krissy, I might appreciate it,” they wrote. “From her position [it] is next level insulting,” they said.

The shirt was roasted on Twitter.

A crypto influencer and founder, Simon Dixon, referenced the T-shirts, and Mashinsky quote-tweeted, asking if the person had ever met him and why she was brought into the situation.

Mashinsky founded usastrong.IO in 2020, according to Linkedin.

The company did not respond Contractor request for comment. Krissy Mashinsky did not respond to DMs on Instagram and LinkedIn.

“We are all united in the effort to bankrupt ourselves,” says the product description of the T-shirt.

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